Social Media Management
Not a posting service. An audience-building operation.
Most branded social in this region is a content calendar in search of a reason. Twelve posts a month, a national day greeting, a product shot, a quote card. It fills the grid and builds nothing, because it was never designed to do anything other than exist.
Owl Media runs social channels the way a publisher runs a title: with a defined audience, a defined editorial position, formats that repeat and get recognised, and a feedback loop from performance data into next month's plan. We build community management into the core, because the comments and DMs are where the commercial value actually sits in MENA.
We work in Arabic and English with native writers who understand that Jordanian humour, Gulf formality and international B2B tone are three different registers, and that translating between them is not the same as writing for them.
Typical outcomes
+240%
Average engagement rate lift in the first four months
18%
Of client enquiries now originate in social DMs
60+
Assets produced per client, per month
Tools & platforms
The patterns we see in almost every audit.
Your content has no position
If your posts could carry any competitor's logo without changing a word, you are producing wallpaper.
You post, you do not publish
No recurring formats, no series, no reason for anyone to come back. Recognition comes from repetition of format, not frequency of upload.
Nobody is home in the inbox
Comments unanswered for days, DMs ignored, a sales enquiry sitting in message requests. In this market, that is where the money leaks.
Every platform gets the same asset
A LinkedIn carousel cropped for Instagram and captioned for TikTok is three bad posts, not one efficient one.
Reporting measures the wrong things
Follower count is vanity. Saves, shares, profile-to-site clicks, DM-sourced enquiries and content-assisted revenue are the real scoreboard.
Scope, in detail.
No vague line items. Here is precisely what is produced, delivered and handed over.
Get a scoped proposalChannel strategy and editorial positioning
Audience definition, platform selection with a clear rationale for what we are not doing, tone of voice in both languages, content pillars and a set of recurring formats designed to be recognised.
Monthly content production
Bilingual copy, graphic design, motion graphics, carousels, stories and platform-native formats. Produced by our in-house design and photography teams, not licensed stock.
Publishing and calendar management
A month planned and approved in advance, scheduled at researched optimal times, with room reserved for reactive and cultural-moment content.
Community management
Daily monitoring and response across comments and DMs in Arabic and English, an escalation path for complaints and a defined routing process for sales enquiries.
Influencer and creator partnerships
Sourcing, vetting for genuine engagement rather than purchased followers, negotiating, briefing and measuring creator collaborations across Jordan and the Gulf.
Social listening and competitive tracking
Brand mentions, sentiment, share of conversation and what competitors are shipping.
Monthly performance review
What worked, what did not, what we are changing, and what it contributed commercially. Delivered as a conversation, not a PDF dump.
The engagement, step by step.
Discovery and audit
Existing channel performance, audience research, competitor and category review, and a clear read on what is actually working.
Strategy and format design
Pillars, tone, recurring series and visual system defined and signed off.
Production sprint
A full month of content produced at once, so quality is consistent and approvals are not a daily emergency.
Publish and engage
Scheduled publishing with daily active community management.
Review and adapt
Monthly review meeting where the data changes next month's plan.
Social Media Management FAQ
Packages run from 12 to 40 pieces depending on platform mix and format weight. We would rather agree an outcome than a quota: twenty forgettable posts lose to eight that people save and send to a friend.
Yes, natively. Our writers work in Jordanian and Gulf Arabic as well as Modern Standard, and choose the register based on the audience rather than defaulting to formal MSA for everything.
You do. A full month is presented for approval before the cycle starts, with a clear revision window. We keep a small reactive allowance for moments that cannot be planned.
Yes, end to end: sourcing, vetting for real engagement, contracting, briefing, content approval and performance measurement.
We often work alongside one, taking strategy, production or paid amplification while your team keeps community and reactive content. That split works well.