Skip to content
Owl.MediaAmman · MENA
Insights

Things we measured,
written down honestly.

We publish our own research rather than repeating other people's. Everything below comes from data we collected, studies we ran, or patterns we could see across our own client accounts, including the results that surprised us.

LatestGenerative Engine Optimization11 min read

GEO vs SEO: what actually changed, and what did not

Generative engine optimization is not a rebrand of search marketing, and it is not a replacement for it. Here is the honest boundary between the two, and where the work genuinely differs.

Tareq Mansour · 24 August 2026

Read the study
Search

The Arabic search opportunity nobody is taking

Arabic-language answer surfaces are the least contested high-intent real estate in digital marketing right now. We measured 1,200 prompts to find out how uncontested.

Tareq Mansour9 min read
Paid Media

Creative is the targeting now

Platform algorithms have absorbed most of the work media buyers used to do manually. What is left, and what decides your results, is the asset itself.

Yazan Odeh8 min read
Automation

We sent 200 enquiries to Jordanian businesses. Here is how long they took to reply.

A field study of response times across six sectors in Jordan, and what the results say about the single cheapest growth lever available to most companies here.

Dina Salameh7 min read
Design

Pairing Arabic and Latin type without ruining either

A practical guide to bilingual typography: matching weights, optical sizes, baselines and rhythm across two scripts that were never designed to sit together.

Noor Qasem12 min read
Local SEO

A reality check on local rankings in Amman

Distance is a ranking factor you cannot optimise away. Here is how to work out your realistic radius before you spend a dinar on local SEO.

Tareq Mansour6 min read
Operations

Most agency reporting is theatre. Here is what ours looks like.

Forty slides of impressions and a green arrow is not accountability. An argument for reporting that names decisions rather than describing the past.

Hadeel Al-Rousan8 min read
Work with us

We apply this research to client accounts every day.

If something here is relevant to a problem you are working on, tell us about it. We will give you our honest read before anyone mentions a retainer.

Book a strategy call